Observe
Record coaching evidence against your club’s criteria. Capture strengths and one clear development focus.
COACH DEVELOPMENT FOR FOOTBALL CLUBS & ACADEMIES
Better support.
Better coaches.
Give every coach a clear next step. Bring observations, self-reflection, feedback and agreed actions together in one coach development workspace.
Request a 14-day trial for your club · no card required. We’ll contact you to arrange access.
Your coaching standardsClear development actionsProgress over time
JLJamie Lee · Coach development
ILLUSTRATIVE EXAMPLETHIS COACH’S NEXT STEP
Turn feedback
into practice.
Development focusHelp every player stay involved.
Use smaller groups and adapt the challenge to each player.
Observe and reflect
Ready for feedbackCoach self-reflection completed
Agreed development action
Trial two progressions · evidence in progress
Learning linked to the focus
Adapt activities for different player needs
Private scores for assessors. Clear feedback and actions for coaches.
Explore the development processObserve with purposeReflect and discussReview improvement
A ROUTINE THAT BUILDS BETTER COACHING
One observation.
A clear path forward.
Keep the conversation focused on what the coach can improve, how they can practise it, and what you will review next.
Reflect
The coach adds their own reflection before development actions are agreed. Give them a voice in the process.
Act
Agree practical next steps, deadlines and relevant learning. Coaches add evidence as they put feedback into practice.
Review
Return to the previous focus at the next observation. Review evidence and build on the coach’s progress.
INSIDE AN OBSERVATION
Clear criteria.
Specific feedback.
Assessors record evidence against your club’s coaching KPIs. Coaches can see the criteria to guide their self-reflection, while scores stay private to admins.
Once the coach reflects and the assessor confirms, agreed strengths, development actions and next observation focus become available.
Explore the demo club
SUPPORTIVE. SPECIFIC. CONSISTENT.
Feedback coaches
can act on.
Keep assessor scores private while sharing feedback, strengths and practical development actions. The coach sees what to work on and why it matters.
- Development observations and formal performance reviews
- Coach self-reflection before agreed actions
- Actions with deadlines, evidence and review status
- Previous development focus available at the next observation
EXAMPLE COACH FEEDBACK
Build on what is working.
Strength
You encouraged players to explain their decisions and recognised their effort.
Development focus
Reduce waiting time so every player has more chances to practise.
Agreed action
Use two smaller groups next week. Record what changed and bring your reflection to the follow-up review.
THE SUPPORT AROUND YOUR COACHES
Make development
part of the coaching week.
Your observation standards
Use your own coaching KPIs, reflection questions and behaviours to make feedback consistent across assessors.
Learning with a purpose
Link your coaching direction to curriculum topics, session resources and recommended learning.
Visible next steps
Keep development actions, deadlines and submitted evidence easy for coaches and assessors to follow.
A view of coach progress
Review each coach’s observation history, strengths and development focus. See what needs a follow-up.
A two-way conversation
Bring the coach’s reflection into the process and keep development feedback in one shared place.
The right information for each role
Assessors manage private scores. Coaches access their own feedback, learning and development actions.
SUBSCRIPTION PLANS
Support your coaches
as your club grows.
Coaching observations are the foundation of every plan. Add curriculum and session planning with Development, or manage your coaching operation with Club Complete. Annual pricing is equivalent to ten monthly payments. Your package and access will be confirmed when we arrange your trial.
Every plan includes the complete coach-development process
- Coach profiles and qualifications
- Development Observations and Formal Performance Reviews
- Editable coaching KPIs and private admin scores
- Coach acknowledgement, self-reflection and feedback
- Development actions, deadlines and evidence
- Observation history and individual progress
- Observation calendar and reminders
- Classic and Touchline interfaces
Essential
Observe and improve coaches with a complete development cycle.
S$49/ month
S$490 / year · two months free
Up to 10 coaches · 1 GB storage
- All core observation and development tools
- Your club’s observation criteria
- Feedback, reflection and agreed actions
- Follow-up reviews and progress history
Development
Connect coach development to what happens on the pitch.
S$99/ month
S$990 / year · two months free
Up to 25 coaches · 5 GB storage
- Everything in Essential
- Curriculum planning by age group
- Learning Library and recommended sessions
- Coaching behaviours and club standards
- Session plans and submission reminders
- Training calendar and weekly schedules
Club Complete
Manage coach development and the operation around it.
S$199/ month
S$1,990 / year · two months free
Up to 60 coaches · 15 GB storage
- Everything in Development
- Cover requests and coach allocation
- Leave requests and approval
- Fixtures, allocation and match reports
- Matchday challenges
- Monthly coaching reports including cover
- Private messaging and broadcasts
- Qualification expiry and compliance reminders
- Admin Tasks with assignments, due dates and activity history
Compare what is included
| Tools | Essential | Development | Club Complete |
|---|---|---|---|
| Observations, reviews, reflection and development actions | Included | Included | Included |
| Coach profiles, qualifications and observation history | Included | Included | Included |
| Observation calendar, acknowledgement and reminders | Included | Included | Included |
| Curriculum, Learning Library and coaching standards | Optional add-on | Included | Included |
| Session plans, reminders and weekly training calendar | Optional add-on | Included | Included |
| Cover allocation and leave approval | Optional add-on | Optional add-on | Included |
| Admin Tasks, assignments and activity history | Optional add-on | Optional add-on | Included |
| Fixtures, match reports and matchday challenges | Optional add-on | Optional add-on | Included |
| Monthly coaching reports, messaging and compliance reminders | Optional add-on | Optional add-on | Included |
Need a few extra tools?
Ask about optional paid add-ons for Essential or Development. Choose a bundle to suit your club, or move to Club Complete for the full set of tools.
Matchday
Fixtures, coach allocation, acknowledgement, match reports and matchday challenges.
Staffing
Cover requests, coach allocation, leave requests and approval.
Club administration
Admin Tasks, monthly coaching reports, private messaging, broadcasts and compliance reminders.
Additional capacity
Extra active coach places or storage as your club grows.
Add-ons are arranged with our team. Pricing and availability are confirmed before activation; they are not purchased automatically. Tools already included in your plan do not carry an additional charge.
Discuss a plan and add-onsRequest a 14-day trial on any plan. Your trial begins when we activate your club workspace, not when you submit this form. More than 60 coaches? Request a tailored plan. The Learning Library holds your club’s resources. No payment is collected on this website. Trial enquiries are securely saved for follow-up.
START WITH YOUR COACHING TEAM